Insights
Writing on the decisions that actually change what a website does — including the ones where the honest answer is that you do not need an agency.
Performance
A performance report puts two sorts of number side by side: a controlled test on borrowed hardware, and a trailing record of real page loads. They are not the same measurement and they disagree by design. Here is how to read both, and how to narrow a slow site down to a cause before anybody quotes you for fixing it.
13 min read
Platforms
The choice is settled by who edits the site, what it has to plug into, and who maintains it once the build is finished. Very little of it is about the technology, and one legitimate outcome is that you keep the site you already have.
13 min read
Migrations
Paying a monthly fee for a website tells you nothing about who holds it. Here are the checks that establish where you stand — the domain, the DNS, the content, the mail and the listings — while nothing is at stake, and what the options are when one of them comes back badly.
15 min read
Website, search, advertising, design or something more complicated — tell us what needs to work better.