Get Found
SEO
SEO is not a monthly retainer for reporting on rankings you already had. It is deciding which searches are worth winning, making sure the site can be crawled and understood, and giving each of those searches a page that genuinely deserves to rank.
What this fixes
You rank for your own name and nothing else
People who already know you can find you. Everyone still looking for what you do cannot. Brand search is not acquisition.
Traffic that never becomes enquiries
Sessions climb, the phone does not ring. Usually a sign the pages are attracting research intent rather than buying intent.
Competitors with worse offers outrank you
Almost always structural: they have a page per service, you have one page listing all of them.
Previous SEO work left no trace
Months of invoices and no record of what was changed. If nobody can tell you what was done, assume very little was.
What’s included
- Search landscape and intent
- What your market actually types, sorted by whether they are buying, comparing or just reading — and an honest view of what is winnable.
- Site architecture
- A page for each thing you want to be found for, arranged so both search engines and humans can see how the site fits together.
- On-page work
- Titles, headings, copy and metadata written for the query the page is meant to answer, without stuffing keywords into sentences.
- Internal linking
- Deliberate links between related services, case studies and articles, so authority flows to the pages that matter commercially.
- Content plan
- The specific pages and articles worth writing, prioritised by commercial value rather than search volume alone.
- Measurement
- Search Console and analytics configured so you can see queries, pages and conversions — and we can prove what changed.
What we won't do
A lot of SEO spend goes on activity that is either useless or actively risky. We will not:
- Buy links or use private blog networks
- Publish dozens of thin articles to hit a word-count target
- Create near-identical location pages with the town name swapped
- Hide keyword-stuffed text for crawlers
- Report on rankings you already held before we started
Questions
- How long before we see results?
- Technical fixes can show within weeks. New pages competing for commercial terms typically take three to six months, longer in competitive markets. Anyone promising page one in 30 days is either buying links or counting terms nobody searches.
- Do we need SEO if we run Google Ads?
- They serve different purposes. Ads buy immediate visibility and stop the moment you stop paying. SEO compounds and keeps working, but slowly. Most businesses want ads for the near term and organic for the long term — and both benefit from the same landing pages being good.