Create
Social Media
Most business social accounts fail slowly: a burst of activity, then months of silence, then a rushed post about the bank holiday. Consistency beats intensity, and a channel that supports enquiries beats one that collects followers who will never buy.
What this fixes
Posting without a reason
Content produced to fill a calendar rather than to do a job. It costs time and moves nothing.
Spread too thin
Five platforms maintained badly. Two done properly almost always outperforms.
Followers who will never buy
Audience growth chased for its own sake. A thousand local followers who might need you beats ten thousand who never will.
Messages going unanswered
Enquiries arrive through direct messages and comments. If nobody owns the inbox, that is lost work.
What’s included
- Channel strategy
- Which platforms are worth your effort and which to drop, based on where your customers are rather than where everyone else is.
- Content planning
- A monthly plan built from what the business is genuinely doing — jobs, arrivals, people, questions customers ask.
- Content production
- Graphics, short-form video and copy produced to a schedule you can sustain after we hand it over.
- Community management
- Comments and messages answered promptly, with escalation for anything that needs you.
- Reporting
- Reach and engagement in context, with attention on enquiries generated rather than vanity figures.
Questions
- How often should we post?
- Less than most advice suggests, and more consistently. Two or three genuinely useful posts a week, sustained for a year, beats daily posting for six weeks followed by silence.
- Can you use our own photos and videos?
- Please — they are usually the best-performing material you have. Real work, real premises and real people consistently outperform stock imagery. We can show your team how to capture usable footage on a phone.