Get Found / Local
Local SEO
Local search behaves differently from everything else: proximity matters, the map pack takes the attention before the ordinary results, and a single inconsistent listing can undo a lot of good work. If your customers are within driving distance, this is where the enquiries are.
What this fixes
You do not appear in the map pack
The three map results absorb most of the clicks on local searches. Ranking tenth in the ordinary results below them is close to invisible.
Visibility drops a few miles away
You rank at your own address and disappear across the rest of the area you actually serve. Proximity is a ranking factor, but it is not the only one.
Your details differ across the web
An old address here, a disconnected number there. Inconsistency across directories undermines confidence in which details are correct.
You serve an area but have no premises there
Service-area businesses need a different approach from those with a shopfront, and getting this wrong risks the listing itself.
What’s included
- Local search audit
- Where you currently appear across the area you serve, not just at your own postcode, and who is beating you.
- Listing consistency
- Name, address and phone number audited and corrected across the directories that carry weight, duplicates removed.
- Location content
- Genuinely useful pages for the areas you serve — with real local context, not a template with the town name substituted.
- Local relevance signals
- On-page signals, local structured data and links from organisations genuinely connected to the area.
- Review strategy
- A practical routine for asking, and a way of responding that reads like a business rather than an autoresponder.
On location pages
The standard tactic is to generate a page per town with the name swapped in. Search engines have been discounting that for years, and it makes a site look spammy to the humans who land on it. We only build a location page when there is something real to say about serving that area — work done there, logistics, coverage, local specifics. Fewer, better pages beat forty thin ones.
Questions
- We serve a wide area — how many location pages do we need?
- Usually far fewer than you would expect. One strong page for a genuine hub, supported by real proof of work in the area, outperforms a page for every settlement within 30 miles. We would rather build three good ones than thirty thin ones.
- How much does the Google Business Profile matter?
- For map pack visibility, enormously — it is the single most important asset. We treat it as its own piece of work.