Build / Next.js
Next.js Web Development
When speed and interaction quality are part of the product, Next.js lets us render content on the server for search engines and instant first paint, while keeping the interface as capable as an application. This site is built with it.
What this fixes
Core Web Vitals are failing
Slow largest contentful paint, layout that jumps as it loads, sluggish response to taps. Rendering on the server and shipping less JavaScript addresses the cause rather than the score.
The site needs to behave like an application
Configurators, calculators, dashboards, filtered catalogues, saved state. Doable in a CMS with enough plugins; far cleaner built properly.
You want a CMS without the front-end baggage
A headless setup keeps the editing experience your team knows while the public site is rendered by something considerably faster.
Hosting is fragile or expensive
Static and edge-rendered pages remove most of the traditional server, along with much of its cost and its failure modes.
What’s included
- App Router architecture
- Server Components by default, client-side JavaScript only where interaction genuinely requires it, and route-level code splitting.
- Rendered HTML for search
- Primary content in the server-rendered response, so crawlers and users get it without waiting for hydration.
- Media and font pipeline
- Responsive images in modern formats with explicit dimensions, and self-hosted fonts loaded at build time rather than fetched at runtime.
- Design system
- Design tokens and typed components, so the site stays visually consistent as pages are added by different people.
- Accessibility built in
- Semantic structure, keyboard operation, visible focus and reduced-motion support written into the components rather than retro-fitted.
- Deployment pipeline
- Git-based deploys with preview environments for every change, so work can be reviewed on a real URL before it goes live.
Built with
- Next.js
- React
- TypeScript
- Tailwind CSS
- Vercel
- Headless CMS
- PostgreSQL
Questions
- Can our team still edit the content?
- Yes. We either connect a headless CMS — including WordPress used purely as an editing back end — or, for smaller sites that change rarely, keep content in structured files and handle updates for you. We will recommend based on how often you actually publish.
- Is Next.js better than WordPress?
- No — it is different. Next.js wins on performance ceiling and interface capability. WordPress wins on editing autonomy, ecosystem and cost for content-led sites. Picking on fashion rather than fit is how businesses end up paying developers for routine content changes.