Get Found
Google Business Profile Optimisation
For a local business the Google Business Profile is often the highest-traffic page you own, and the one most likely to be neglected. Many people decide whether to call you without ever visiting your website.
What this fixes
Categories are wrong or too vague
The primary category is one of the strongest signals for what you appear against. A poor choice quietly caps everything else.
The listing is half-finished
No services listed, three photos from 2019, opening hours that were never updated after the last bank holiday.
Reviews are unanswered
Both the good and the bad. Responses are visible to everyone deciding whether to trust you, and silence reads as indifference.
The profile is suspended or duplicated
A suspension removes you from the map entirely. Duplicate listings split reviews and confuse which one is authoritative.
What’s included
- Category and service configuration
- Primary and secondary categories chosen against what actually ranks in your market, with services described in the terms customers use.
- Complete profile build
- Description, attributes, hours including exceptions, service areas, products and booking or contact links.
- Photo strategy
- Real photographs of the premises, team and work, refreshed on a schedule rather than uploaded once at setup.
- Posts and updates
- Regular updates that keep the profile active and surface offers, work and news directly in search results.
- Review handling
- A routine for requesting reviews and a tone for responding to them, including the difficult ones.
- Insights review
- What people searched to find you, and whether they called, asked for directions or visited the site.
Questions
- Our listing was suspended. Can you help?
- Usually. Suspensions typically follow a guideline issue — an address that cannot be verified, a category or name that overstates the business, or an edit that triggered a review. We work out the likely cause, correct it and handle reinstatement. We cannot promise every appeal succeeds, and anyone who does is guessing.
- Can you get us into the map pack for a nearby city?
- Honestly, if you have no genuine presence there, it is very difficult and getting it by faking an address risks the listing entirely. What does work is maximising the area you can legitimately reach, and supporting it with local content and ads for the rest.
- Should we add keywords to our business name?
- No. It breaches Google's guidelines, competitors report it, and it is a common cause of suspension. The short-term gain is not worth losing the listing.