Get Found / Technical
Technical SEO
Content cannot rank on a page Google will not index, cannot render or will not wait for. Technical SEO is the engineering layer underneath everything else, and it is the part most content-focused agencies quietly skip.
What this fixes
Pages are not indexed
Excluded by a stray noindex, blocked in robots.txt, lost behind faceted navigation or simply never discovered because nothing links to them.
Content depends on JavaScript to appear
If the primary copy only exists after hydration, you are relying on a rendering pass that may be delayed or incomplete. Server-rendered HTML removes the gamble.
Core Web Vitals fail on mobile
Slow largest contentful paint, layout shifting as things load, poor responsiveness to input — all measurable, all fixable, all affecting real users before they affect rankings.
Duplicate URLs compete with each other
Trailing slashes, uppercase variants, tracking parameters, staging domains left indexable. The same page split across five URLs dilutes all of them.
A migration lost the rankings
New site, no redirect map, URLs changed silently. This is the single most expensive avoidable mistake in SEO and we have cleaned it up more than once.
What’s included
- Crawl and index audit
- A full crawl compared against what is actually indexed, so the gap between the two becomes a specific, fixable list.
- Rendering check
- What a crawler receives versus what a browser eventually shows, and moving anything critical into the server response.
- Core Web Vitals
- Field and lab data, traced to causes — images, fonts, third-party scripts, main-thread work — with fixes implemented, not just recommended.
- Canonicals and URL hygiene
- One canonical URL per page, tracking parameters stripped, non-production environments kept out of the index.
- Structured data
- Valid JSON-LD describing only what is genuinely true about the business, its services and its content.
- Migration planning
- Redirect mapping before launch, verification after, and monitoring for the weeks when problems actually surface.
Built with
- Search Console
- Lighthouse
- Core Web Vitals
- Schema.org JSON-LD
- XML sitemaps
- Screaming Frog
Questions
- Is this different from the SEO service?
- Yes. SEO decides which searches to target and builds the pages to win them. Technical SEO makes sure those pages can be crawled, rendered, indexed and loaded quickly. A site can be technically flawless and rank for nothing, or have excellent content that no crawler ever reaches.
- Can you fix issues or only report them?
- We fix them. We build sites, so a technical audit here ends in implemented changes rather than a PDF handed to whoever built the site originally.
- We're replatforming — when should you be involved?
- Before launch, ideally before the URL structure is decided. Redirect mapping done in advance is straightforward; reconstructing it after traffic has already dropped is not.