Ecommerce
Prize Queen
Turning WordPress into a custom competition platform.
- Industry
- Online Competitions
- Categories
- Websites, Ecommerce, Custom Development, Integrations
- Technology
- WordPress, WooCommerce, PHP, React, JavaScript, Custom Plugins, REST/API Integration, MySQL
- Live site
- prizequeen.co.uk ↗
Prize Queen required more than a conventional ecommerce rebuild. iRepair Media developed a custom WordPress competition experience supported by a bespoke games engine, interactive game mechanics and an improved customer journey designed around trust, clarity and repeat participation.
The challenge
Prize Queen's existing experience felt fragmented and plugin-led. The goal was to make the competition platform feel like a coherent product: clearer categories, stronger trust architecture, smoother entry journeys and custom interactive games that belong to the brand rather than feeling embedded from a third party.
The approach
- Rebuild and restructure the WordPress/WooCommerce platform
- Improve UX around competitions and entry
- Create custom game interfaces
- Develop bespoke game-engine functionality
- Improve trust and compliance presentation
- Improve customer account experience
- Reduce dependency on disconnected front-end plugins
- Create a platform capable of continued feature development
What we built
- WordPress platform development
- WooCommerce integration
- Custom-built games engine plugin
- Bespoke interactive game functionality
- Competition experience development
- Customer-facing game interfaces
- Backend/admin functionality
- Responsive user experience
- Ongoing feature development
- Technical optimisation
- Platform migration/rebuild work
Queen Brands
Two different commercial models, one connected digital partnership. Jewellery Queen demonstrates a different side of the same relationship.
Jewellery QueenHave a project?
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